Amnesty International
Agency: Ogilvy & Mather Frankfurt
Chief Creative Officer: Stephan Vogel
Creative Team: Christian Kuzman, myself
The work Amnesty International does is vitally important. They risk their lives to shine a light on injustice, helping the world understand who needs help.
This print campaign takes the above thought to heart, transforming Amnesty’s own logo into a suffering victim. Only because the Amnesty flame is present, do we see the victim.