How do you communicate an ancient Thai philosophy, while also promoting a new label design? By creating an out-of-this-world animation, which literally dives into the label, of course!

The film helps Chang tell the story of Lamiat - a centuries-old Thai philosophy that focuses on continuous refinement to create perfection - while also referencing their updated bottle label.

The original idea was to work together with a local artist to create a stop-motion film using hundreds of hand-drawn bottle labels, and then giving the original artworks away as part of a social campaign.

While that proved to be a little bit too difficult, we still created this incredible animation.